ABOUT US

 

At COIN, or DIE. Challenge Coins, we create more than just custom coins—we design lasting symbols of honor, pride, and unity. As a LEO owned and operated company, we specialize in uniquely sized, shaped, and detailed 3D challenge coins that stand apart from the rest.

 

You may be asking yourself: What’s with the name and logo? Why “COIN, or DIE.”? Why the cut-up snake? Our name and logo pay homage to America’s very first political cartoon, “JOIN, or DIE.” published by Benjamin Franklin in the Pennsylvania Gazette during the French and Indian War. The segmented snake was a rallying cry, urging the colonies to unite or face defeat. That same imagery was carried into the Revolutionary War to inspire unity against the British, symbolizing the birth of our great nation.

 

By changing just one letter, COIN, or DIE. blends this historic symbol of unity with our craft—designing and manufacturing challenge coins and die-cast products. It’s our patriotic nod to one of the founding fathers, a reminder of the strength found in unity, and a reflection of the pride we bring to every coin we create.

 

Whether you’re commemorating service, celebrating achievement, or honoring tradition, our mission is simple: to design challenge coins as bold and enduring as the stories they represent.