THE STANDARD IS ABSOLUTE.

Most challenge coins today are glorified poker chips. 

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They are flat, light, and mass-produced by people who have never worn a uniform, never worked a shift, and never held a line. They are participation trophies sold by the lowest bidder. They treat your unit’s history like a cheap souvenir.  

 

​We don’t do "tokens." We forge legacy.

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COIN, or DIE. is Law Enforcement Owned and Operated. That isn't a marketing gimmick—it’s our quality control.  -  Backed by over 15 years of active duty service, this company is built on the same discipline required on the job. Fifteen years behind the badge teaches you that details aren't just "aesthetic"—they are vital. We know the difference between a Sergeant and a Corporal. We know that a uniform detail isn’t a "suggestion," it’s a standard.

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When you hand us a design, you aren’t explaining it to a civilian graphic artist; you are talking to a veteran of the profession who speaks the language.

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OUR CODE:

• NO FLAT METAL: If you want a 2D, epoxy-covered, lightweight coin, go to a promo shop. We specialize in 3D High Relief. We cut deep. We create texture. Our coins have weight because the history they represent is heavy.

• NO CIVILIAN ERRORS: We catch the mistakes the other guys miss. We respect the rank, the badge, and the unit too much to let a design leave our shop with the wrong equipment or incorrect insignia.

• NO COMPROMISE: We don’t compete on price. We compete on dominance. If you are looking for the cheapest option, we aren't it. If you are looking for the best option, you’re in the right place.

 

THE MISSION:

We believe a challenge coin is more than metal. It is a handshake. It is a reward for a closed case. It is a memory of the brothers and sisters we lost.

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You put it on the line every day. Do not dishonor that work with a cheap coin.

 

This is COIN, or DIE.